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February 3, 2023

Elections Quebec takes to TikTok, hoping quirky campaign inspires turnout

Elections Quebec is flipping their usual campaign advertising script in hopes that some fresh messaging will propel more voters out to the polls next month and is mounting a campaign of its own — one to “reverse a trend” toward poor voter turnout by taking a humoristic, even absurd approach to its ads and expanding beyond traditional TV and radio to spaces like TikTok. Source

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